Company Name: BRAC Enterprises
Job Title: Manager, Brand (BRAC Chicken)
Job Type: Full Time
Number of Vacancies: 1
Job Category: Others
Deadline: 08 Apr,2017
Candidates should have Graduation/ BBA/ MBA in Marketing from with minimum GPA or CGPA 2.50 or 2nd division/ class or equivalent result in all academic examinations.
- At least 3 year(s)
- The applicants should have experience in the following area(s):
Marketing, Market Research
- Age At least 30 year(s)
- Experience in FMCG, Beverage or Dairy sector will be given preference
- Must have the skill of multitasking
- Must have the ability to work under pressure
- Must have sound communication skill
- External & internal communications, brand management
- Marketing processes and channels including Marketing strategy and planning, trade marketing
- Health and Life Insurance Benefits, Festival Bonuses, Compulsory Contributory Provident Fund, Gratuity and others
Internal candidates are requested to apply through proper channel. In case of Ex-BRAC staff, PIN should be mentioned in resume. Only short listed candidates will be contacted.
BRAC is an equal opportunity employer.
Applicant must enclose his/her Photograph with CV.
Application Deadline : Apr 8, 2017
BRAC EnterprisesAddress : BRAC Centre, 75 Mohakhali, Dhaka 1212Web : enterprises.brac.net
Job Description / Responsibility
Analyze the macro environment trends, consumer behaviors, internal business imperatives, industry scenario to conceptualize region wise volume projections;
Analyze the market research data, external market study results with respect to growth prospects, change in brand positioning, brand health;
Analyze the current and past industry trends, market competitiveness of products and SKU's consumer requirements etc. to identify gaps in the current brand portfolio;
Gather inputs from market research data , consumer insights for preparation new product brief;
Prepare communication brief detailing the need for brand communication, priority market and target segment for the communication;
Prepare communication brief detailing the need for brand communication ,priority market and target segment for the communication;
Analyze the market research data on new packaging trends in the market(if required);
Prepare Packaging brief covering brand positioning , priority market and socioeconomic class of target segment , key consumer insights, legal mandatory, industry scenario, packaging trends and market competitiveness of the product;
Evaluate the need for trade promotion by analyzing region wise outlet wise purchase pattern of wholesale distributors and competitive landscape with respect to trade promotion schemes;
Provide inputs (with respect to art work , packaging, manufacturing readiness, WSP and market connectivity) to higher management for the preparation of demand planning note (DPN);
Participate in identification of root cause for non-fulfillment of sales orders.