Manager, Brand (BRAC Chicken)

Apr 01, 2017 06:52 am

BRAC Enterprises Company Name: BRAC Enterprises

Job Title: Manager, Brand (BRAC Chicken)

Job Type: Full Time

Number of Vacancies: 1

Job Category: Others

Deadline: 08 Apr,2017

Educational Qualification:

Candidates should have Graduation/ BBA/ MBA in Marketing from with minimum GPA or CGPA 2.50 or 2nd division/ class or equivalent result in all academic examinations.


  • At least 3 year(s)
  • The applicants should have experience in the following area(s):
    Marketing, Market Research


  • Age At least 30 year(s)
  • Experience in FMCG, Beverage or Dairy sector will be given preference
  • Must have the skill of multitasking
  • Must have the ability to work under pressure
  • Must have sound communication skill
  • External & internal communications, brand management
  • Marketing processes and channels including Marketing strategy and planning, trade marketing


Other Opportunities:
Job Location

Dhaka Division

Salary Range
Other Benefits
    Health and Life Insurance Benefits, Festival Bonuses, Compulsory Contributory Provident Fund, Gratuity and others


Instruction :
Send your CV to
If you feel that you are the right match for the above mentioned position, please send your detailed resume and a cover letter justifying your qualification for the applied position to BRAC Human Resource Division, BRAC Centre (5th floor), 75 Mohakhali, Dhaka-1212. Please mention the name of the position and EN- 330317 on top of the cover letter and the envelope. You can also apply online through
Internal candidates are requested to apply through proper channel. In case of Ex-BRAC staff, PIN should be mentioned in resume. Only short listed candidates will be contacted.
BRAC is an equal opportunity employer.

Applicant must enclose his/her Photograph with CV.

Application Deadline : Apr 8, 2017

Company Information

BRAC EnterprisesAddress : BRAC Centre, 75 Mohakhali, Dhaka 1212Web :


Job Detail:

Job Description / Responsibility

Analyze the macro environment trends, consumer behaviors, internal business imperatives, industry scenario to conceptualize region wise volume projections;
Analyze the market research data, external market study results with respect to growth prospects, change in brand positioning, brand health;
Analyze the current and past industry trends, market competitiveness of products and SKU's consumer requirements etc. to identify gaps in the current brand portfolio;
Gather inputs from market research data , consumer insights for preparation new product brief;
Prepare communication brief detailing the need for brand communication, priority market and target segment for the communication;
Prepare communication brief detailing the need for brand communication ,priority market and target segment for the communication;
Analyze the market research data on new packaging trends in the market(if required);
Prepare Packaging brief covering brand positioning , priority market and socioeconomic class of target segment , key consumer insights, legal mandatory, industry scenario, packaging trends and market competitiveness of the product;
Evaluate the need for trade promotion by analyzing region wise outlet wise purchase pattern of wholesale distributors and competitive landscape with respect to trade promotion schemes;
Provide inputs (with respect to art work , packaging, manufacturing readiness, WSP and market connectivity) to higher management for the preparation of demand planning note (DPN);
Participate in identification of root cause for non-fulfillment of sales orders.