Strategic Planner

Mar 01, 2017 05:43 am

PRAN-RFL Group Company Name: PRAN-RFL Group

Job Title: Strategic Planner

Job Type: Full Time

Job Category: Media

Deadline: 29 Mar,2017

Educational Qualification:

Master's degree, preferably in Marketing, Business, Advertising or related communications field.


  • At least 3 year(s)
  • The applicants should have experience in the following business area(s):
    Advertising Ageny


  • Ability to think strategically to impact business outcomes and create strategic roadmaps
  • Strong leadership, entrepreneurial and execution skills
  • Strong project management and presentation skills
  • Strong numerical skills (Analytics)
  • Depth knowledge on Digital Media (Earn Media, Paid Media & Own Media)
  • Knowledge on SEO, SEM, Web banners & other platform for pushing business via digital media
  • Able to synthesize multiple projects and priorities at once
  • Cross-channel digital experience, including owned and social platforms
  • Strong understanding of:
  • - Audience databases and segmentation
  • - CRM planning
  • - Programmatic media
  • - Personalization
  • - Content planning
  • - Web Analytics


Other Opportunities:
Job Location


Salary Range
Other Benefits
    as per company policy


Instruction :

Applicant must enclose his/her Photograph with CV.

Application Deadline : Mar 29, 2017
Company Information
PRAN-RFL Group Address : Corporate Headquarters: PRAN-RFL Center, 105 Middle Badda, Dhaka - 1212, Bangladesh. Web :


Job Detail:

Job Context

We are looking for an experienced strategic planner to translate our digital marketing efforts into a cohesive strategy. Our ideal candidate should be able to collaborate with different brand teams to ensure brand consistency. As a digital strategic planner, you should demonstrate excellent digital skills combined with knowledge of the latest marketing techniques and trends. Ultimately, you should be able to plan and deliver an effective digital strategy to achieve our business goals.

Job Description / Responsibility

Design and implement company digital strategies within budget requirements.
Set specific digital objectives and monitor progress.
Ensure smooth operation for all digital tools and applications (e.g. website, blogs and social media)
Oversee digital projects.
Generate innovative ideas to increase web traffic
Collaborate with internal teams to ensure brand consistency.
Suggest new optimization methods to improve customer experience
Address advertising and communication needs
Ensure web best practices are met.
Plan brand's yearly/quarterly/monthly digital communication/content plan keeping the core objective in line.